After conducting keyword research, you may find thousands of potential keywords. In an ideal world, all of them would result in your website appearing on Google's top page, but this is unlikely. Rather, most businesses don't have enough time or money to dedicate to the SEO Research tactics required to get these organic rankings.
Setting a keyword's priority becomes a balancing act between several aspects, including search volume, relevancy, and competition. Generally speaking, there will be more competition to rank for a keyword the more valuable it is. Here are a few things you might think about to help you select High Traffic Keywords:
Assess for Relevance
Your efforts would be in vain if you were to rank #1 in Google for a term that has no practical use for your company. For instance, what would be the purpose of ranking highly for "best earrings" if you offer wristwatches? Although you might be able to convert a small percentage of visitors, it would be wiser to concentrate your efforts on more pertinent search phrases.
Examine for Difficulty in Ranking
And lastly, how tough is it to rank the terms on your list through proper SEO research? Numerous resources, such as Google, can inform you how competitive a search phrase is going to be. You will find it more difficult to rank for that term if the difficulty score is higher. Compared to an established site, a newer one will have much more difficulties.
It will be simpler for you to rank for a new phrase if your website is already packed with content that focuses on related High Traffic Keywords. Still, if you choose to target completely unrelated keywords to your regular topic area, your chances of success will be much reduced.
Keyword research and website optimization can be difficult undertakings, even for tech-savvy people. An experienced digital marketing agency in Toronto can give you access to a variety of Internet marketing choices that can boost business productivity.
