Your search engine optimization performance, both on and off your website, is displayed in SEO results. The process of making a website more observable on search engine results in pages is known as SEO or search engine optimization.
Top keywords, rankings gains, total keywords, traffic comparisons, visits, and conversion data are all displayed in the reports.
So, once we have worked on a website's SEO, we would like to figure out how to present our work to clients or bosses and explain why it is important. Perhaps not the most significant task we undertake is reporting. Still, it's what makes ends meet. It validates the money the client spent on your services.
Why Is a Report on SEO Progress Important?
SEO reports are crucial for agency owners like you because they put you and your clients on the same page. It dispels misunderstandings and keeps everyone informed about the progress made. Establishing an SEO reporting procedure should be high on your list of priorities if you intend to launch an SEO company.
It's also crucial since it strengthens your relationship with your client by demonstrating transparency and accountability. In light of this, all parties are able to observe what has been achieved and what requires improvement. Clients who access the data can review it to gain insights and recommendations for future planning.
So, what constitutes quality before and after an SEO Report? It's not about making excessively elaborate presentations. Producing SEO reports for clients is intended to demonstrate to them the advancement of your SEO initiatives and identify areas in need of development. You'll know you accomplished a fantastic job if you can explain data to your clients in a way that they can readily understand.
Expert SEO Tip
You should monitor SEO results as you make adjustments to your SEO strategy to assess their impact. When you make major site modifications, it's crucial to record those adjustments in analytics so you can later assess the changes' historical effects. Additionally, you can go back and reverse any harmful changes.
Perhaps there was a notable decrease in traffic in March of the previous year. This was the time that the new website was launched; thus, a drop in traffic was anticipated if you recorded it in analytics.
The Following Course of Action
A section outlining your next course of action should be included in the before and after SEO Report once you've provided all the information and facts. Whether the report revealed problems that need to be resolved going forward or yielded excellent results, outlining your next course of action will demonstrate that you did a thorough analysis of the data. Additionally, it lets your client know that you're ready for the following phase of the process.
