Do you want to give your business the best chance to stand out from the crowd? If yes, keyword research is a crucial factor to consider. Finding the ideal keywords plays a strong role in targeting the audiences. Generate reliable Organic traffic to your website by developing the right keyword strategies with the help of a content writing agency. In this guide, we are going to share the steps of conducting keyword research.
What are the right ways to develop a keyword research strategy?
· Develop the list of topics relevant to your service-
In the first step, create a spreadsheet with the keywords you want to rank for. It might belong to the product categories and anything from which you can attract your audience. Keep this list simple. Try to create the topics by imagining yourself as the buyer who is looking for the products.
· Expand topics with the list of phrase
In the second step, it’s time to evaluate the terms and phrases your targeted customer wants to or might search. You can use website analytics software like Hubspot and Google Analytics, and then you can easily evaluate the keywords that your users search for and arrive at your website.
You are free to ask for ideas from co-workers and clients.
· Take a look at the related search terms
Find the keyword phrase in Google and scroll to the bottom page, where you can usually check the search phrase in bold. You can also use advanced tools used by a content writing agency to find the keywords related to your service. Try Google’s Keyword Planner and any other pad tools to check what other terms relevant to your service people search for.
· Analyze the keyword strength
To analyze your keyword strength, you can use some SEO tools used by content writing companies like Semrush, Wordtracker, Ahrefs, Ubersuggest, etc. You can start your journey with free tools like Ubersuggest and Wordtracker. When you analyze the keywords, look for the following factors: what‘s your exact search term? What’s your search volume, what is the competition rate, and what is the high organic search keyword competition?
· Evaluate how to rank in the industry-
If you want to compete with the big brands that are already on Google’s first page, with the terms you have already identified, then you must transform some strategies. Avoid using long-tail keywords suggested by the content writing company. Compete your competition by posting content better than theirs in terms of quality, length, and content.
· Recheck the search intent-
Ensure you understand the customer’s intent by typing the keywords into the search engine. Create a note in the spreadsheet about your buyer intent for every keyword phrase.
Key Takeaways
By following the above ways, you can complete the keyword research. Hire the best keyword Research SEO team from SEO Resellers Canada.
